The Glorious Result of a Thinking Manoeuvre

We loved it so much
When we began.
'We'll be called Blumedia'
It was a great plan.

But now things have changed,
And we like it no more.
We need a new name,
To stick on our door.

No 'e' in the blue:
It got a bit tricky.
And it sounds 1990s
If we're going to be picky.

So we all got together
To sort this thing out.
To find a new name
We would happily shout.

"Biro!" one said,
"Shake!" said another
And somebody kept
Going on about Mother.

We had a discussion,
Which turned into a fight.
Would we ever choose a name
We all felt was right?

But out of the blue
One did a thinking manoeuvre
(With the aid of a stick
And an industrial hoover).

"What would you think"
The clever one said
"If we changed our name
And called ourselves Head?"

"Head!" We rejoiced
It sounds like a dream!
And that's how we got
The new name for our team.

(Blumedia has changed its name to Head)