Shoemanic
for Humanic
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How do you go about creating the world’s leading shoe e-commerce experience?
The Story
Humanic is the flagship brand of Austrian leatherwear-to-footwear giant, Leder & Schuh, and is now one of Europe’s largest footwear retailers. We were tasked with creating an e-commerce site that offers a truly multi-channel shopping experience, enabling Humanic to assume a leading position in online footwear retailing.
Following months of research, we produced a fashion-led design based on a multifarious search-driven experience. All design iterations were informed by state-of-the-art lab testing with real customers. Carrying 30,000 stock items and 6,000 different shoe styles, the Humanic site gives users a richer sense of each product. We also provided the capability for users to browse by the latest fashion trends or specific personal needs such as toe shape and heel height.
The Result
Launched in March 2009 without any marketing or promotional activity, shoemanic.com attracted 70,000 unique visits in its first week of trading. It has so far rolled out in English, German and Austrian and has become Humanic’s second largest outlet by sales revenue.
Home page
Faceted search
Product page