Webcameron
for Conservatives
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How do you get young voters engaged with David Cameron?
The Story
We won a heavily contested brief to get David Cameron connected with young voters – it was relatively early in his leadership and not many people knew much about him.
We proposed a highly social, highly interactive approach, something that would engage people at a very personal, conversational level.
We built a site that seamlessly combined photo, audio and video-sharing with blogging technology. And we did it all from the ground up. These were pre-YouTube days.
The Result
We launched the site to coincide with the Conservative Party Conference and it instantly became the gold standard for political campaigning online.
WebCameron achieved 1.2 million unique visitors in 6 months, 38% of whom were returning visitors. More importantly for the Conversatives it kept David Cameron on the front pages of the newspapers for weeks.
Best Political Blog
Webby Awards
Innovation in Politics
Channel 4 Innovation Awards
“Head’s friendly and experienced team, along with their creative approach to the brief and deep understanding of social media, made them an absolute joy to work with on this project.”
Craig Elder
Digital Communications Manager, The Conservative Party
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