Insight

Real world insights to inform real business decisions.

If you’re aiming to innovate within your sector we think the best place to start is by looking at the real world. Using ethnographic design research techniques, we watch your customers as they engage in real world activities allowing us to uncover their latent desires and needs. We can show you what your customers really do, rather than what they say they do. This is key - to deliver insights based on customer behaviour rather than opinion. That’s the big difference between market research and our design research.

UNDERSTANDING BEHAVIOUR, NOT OPINIONS

We believe that to design delightful and effective experiences you first need to get into people’s heads. You need to understand how they see the world. Immersing ourselves in the customer’s world provides us with inspiration for Vision and Design. Follow-up analysis allows us to generate deep insights into behaviour, motivations, aspirations and latent needs.

AN INFORMED STRATEGY

Insight provides a realistic proven basis to inform product strategy, service design and the creation of new customer experiences. Successfully analysing research data is both an art and a science. Our immersive approach to analysis uses a fusion of notes, photos, diagrams and video recordings to allow us to reveal links that might otherwise go unnoticed and allows the sharing of information with you and your team.

UNCOVERING INSPIRATIONAL AND CONSEQUENTIAL INSIGHTS

We use familiar research techniques such as diary studies, shadowing, cultural probes, contextual interviews and participatory design sessions in unusual ways to gain profound and meaningful views of a customer’s world. Our approach uncovers inspirational and consequential insights to go beyond expected outcomes, which in turn fuels product or service innovation.

INFORMING YOUR DECISIONS

The way we communicate insights is as important as the way we arrive at them. We don’t write reports destined to gather dust in a filing cabinet, we provide practical, actionable intelligence to communicate strategic decisions about your products, services and brand. The start of a journey toward great innovation starts with valuable information.