Who we are
Meet some of the people who work at head
Founder & CEO
Ramsey was born into a large family of entrepreneurs and innovators who nurtured his passion for creativity and new business ever since he uttered his first word “start-up”. Which is amazing considering it was the 70’s. Ramsey established Head over a decade ago and has built it into a family of its own. It is now one of London’s foremost digital product and service design agencies with world-class clients including Electrolux, British Gas, HTC and RBS. The company has received repeated recognition for innovative design and thought leadership from Channel 4, the International Academy of Digital Arts and Sciences and others. Ramsey has a unique talent for discovering ways of inspiring innovation and has brought different companies with complementary services together to create ingenious new products and business models. He is also a sought-after speaker on innovation and design thinking and has directorships in several high-profile Internet start-ups.
Other verifiable truths: Ramsey has a Fashion Design degree from NY’s Parsons School For Design and moonlights as a promising stand-up comedian in some of London’s finer comedy clubs. We can’t believe it either.
Tell us a secret: Rebecca thinks Ramsey would make an excellent ping-pong player if not for a crippling lack of skill.
Rebecca’s blessed arrival at Head in 2008 had an immediate impact on winning new business and raising the company performance bar. We unanimously blame our ever-increasing standards on Rebecca’s unyielding dedication to encouraging excellence and perfection. When she’s not planning pitches and negotiating contracts Rebecca devotes a copious amount of time working directly with clients, ensuring a fluent delivery of commercially successful and socially significant new businesses, products and services. Before Rebecca became Head’s head honcho she helped establish the digital department of Fitch London and oversaw its expansion, building it into a hugely profitable enterprise. She also created the London office of WPP global data marketing company BLUE and worked at international advertising agency Leo Burnett, where she led relationships with clients including Proctor & Gamble. Rebecca has also worked for Stephen Jones Millinery, helping to shape their position as leaders in the fashion world.
Other verifiable truths: Rebecca has a Master’s degree in History from the University of Edinburgh and will dance to 99 Luftballons at the drop of a mixed tape.
Head of Technology
From a simple Thunder Bay lad to a leader in his profession, Dave guides our technical and design teams through the vision and planning of technically driven products for our clients. He has led major development projects for Microsoft, the British Heart Foundation, Qualcomm, and Oxford University Press, among many others. He is passionate about Agile development and scalable application architectures, and is a member of the core team working on the Scalatra micro-framework, which has been used by LinkedIn, the BBC, the Guardian newspaper, and gov.uk. He has a keen interest in organizations and institutions, and the interplay between social structures and software. His work has won awards including a pile of Webbies, a Eurobest and a bunch of British Interactive Media Awards.
Other verifiable truths: Dave has an extensive knowledge of Napoleonic military history and has even built his own blunderbuss. He is an accomplished guitar player and saxophonist and owns a flattering pair of performance grade lederhosen.
Head of Project Management
Penny delights us with her down to earth pragmatic approach to project management. With over a decade of industry experience, Penny is a natural at all aspects of her role, from helping to drive our sumptuous business record to delivering multiple projects at once. Penny joined Head from advertising communications agency Penna Barkers, where she delivered award-winning websites for leading global names including McDonald’s and Dresdner Kleinwort. Prior to that, she worked at publishing company Centaur Holdings, producing commercially successful digital platforms for large brands including the Creative Review and NMA.
A natural organiser of people, ideas and pub nights, Penny is involved in shaping our planning and management processes, keeping both in focus, and ensuring they make a real difference for our clients and employees.
Other verifiable truths: Penny is a Prince2 practitioner (Prince1 is so 1989) and a certified ScrumMaster. This has nothing to do with rugby but we wish it did.
Impeccably dressed Andy is an award-winning and highly respected designer and digital innovator responsible for guiding the creative direction and vision of Head’s most successful endeavours. He is a believer in adopting new technologies and exploring the opportunities they create with clients and consumers. These innovative insights drove our WebCameron project, which brought great success for the Conservative Party and is widely recognised as the defining influence behind Barack Obama’s digital election campaign. Andy has laid claim to a plethora of awards while at Head including a Channel 4 Innovation Award, Webbys and BIMAs.
Despite his enthusiasm for new technology and leading projects for clients such as Coca-Cola Enterprises, Tesco, Electrolux and Qualcomm, Andy is happiest when he is romancing his first love – design.
Other verifiable truths: Andy was selected by International Life magazine as one of the UK’s Top 40 Creative Thinkers Of 2010. He was the first (and last) person in the office to acquire a Brompton folding bicycle and is renowned for his ‘camping’ exploits in Medal of Honor.
Director of User Experience
Our lovely Lola has the considerable job of overseeing the quality of all our UX work across research and design for all our clients. Lola’s keen eye for detail and commitment to high standards inspires our designers to stay at the top of their game whatever the latest challenge happens to be.
Lola thinks there’s no greater satisfaction than building a creative and confident team. She believes that to get great design you need to nurture a passionate positive attitude in the studio. It’s this encouragement that she sees as the key to harnessing the individual talents of our team in order to get a strong collective.
Lola brings with her over 8 years experience working in software development and UX research and design. Her venerable qualifications include an MSc in Human Computer Interaction with Ergonomics and a BEng in Interactive Systems.
Other verifiable truths: Lola is a self-confessed habitual jet-setter having so far set foot on every continent apart from Antarctica. She has recently taken up the noble craft of knitting and plans to complete her first scarf by Christmas. Tom Baker is delighted.
After a rather hilarious period of commuting between Canada and the UK just to work at Head, Rob consummated his love of “things British” and moved to London in 2002. Since then he has created award winning and controversial content for Channel4, iTV, The British Heart Foundation, Research Machines and the Conservative Party.
He currently heads up our Labs department focussing on innovation, and creating conceptual products and services for internal development and second party partnerships. The Labs also assists clients like Electrolux by making them aware of the latest advances in digital services and finding connections in seemingly unconnected technologies so clients can think about how to incorporate them into their digital plan.
Other verifiable truths: Rob has appeared on The Graham Norton Show in his pants. He also won the MIP trophy with the Rosslyn Dynamiters Tom Thumb hockey team in 1977.
Tell us a joke: "Twitter makes you love people you’ve never met; Facebook makes you hate people you’ve known your whole life. MySpace makes you… Never mind."
Other verifiable truths: There is debate around Stuart’s pseudonym “Sleeping Stu” as to whether it pertains to his ability to fall asleep anywhere anytime or that he hibernates for 5 months every winter.
Head of Content
If content is king, he needs a queen. And Cat is royally qualified to reign (irrespective of the shapeliness of her sister's bottom). Holding three degrees spanning Philosophy, Politics, Economics and Marketing, Cat puts her clever noggin to good use by getting to the nub of a content hub and whipping storytelling into shape.
Cat's mix of experience - over four years in the charity sector, two in the civil service and five in digital - has given her a well-rounded understanding of crafting communications that persuade people to support a cause, read an article, change lifestyle behaviour, care about a brand or buy a product. She wants to see everything digital achieve its content potential, which means working together to plan for, train for and monitor the best use of each communications tool.
Other verifiable truths: Cat regularly encourages people to add tracks to our Friday theme playlists. She likes the idea of being taller, if not the heels/stilts that'll make it so, and thoroughly dislikes blue cheese and any other mold in food scenario. Her desire to keep moving forward has seen her complete 3 marathons in 2 years. She says there's another one on the cards. We say those are some crazy cards.
Julia does all those magical things that keep the cash-flow flowing and the company in fighting shape - preparing management accounts, budgets, forecasts, and payroll (a particular favourite to many here at Head) to name a few.
Prior to joining Head, Julia worked as a financial controller for a large media company. She also held accounting roles in the gas and oil industries and served 14 months at sea as an accountant on a number of cruise ships in the Caribbean with Carnival Cruise Lines.
Other verifiable truths: Not your typical middle-class accountant, Julia is also a top-notch badminton player (playing at county-level for Kent) and physical fitness aficionado. As a well (Cuban) heeled Salsa dancer, she once taught Frank Bruno how to Salsa, because someone had to do it. Mambo number (bunch of) fives!
Lead Digital Strategist
Will’s not quite a prince, but he certainly brings an abundance of fresh ideas. We can’t say how perfumed the cab was that brought him to us, but he certainly arrived with heaps of experience from working with AOL, MTV, ITV (amongst other acronyms) and financial, broadcasting and technology powerhouses such as American Express, Sky and Sony.
Will works closely with our clients to formulate and implement strategies that improve digital content management and get measurable results. A key part of making this happen is connecting all the different parties involved and looking for quick wins as well as long-term solutions. This can involve quite a bit of travel, so when he’s not here doing interesting analysis of statistical data, chances are he’s up in the air, doing interesting analysis of statistical data.
Other verifiable truths: When he’s not strategising, Will enjoys eating out at restaurants so long as his food is condiment free. He recently learnt to drive after 15 years of “maybe next year”. But we’re not sure how happily things will work out when he goes to the drive-through - chances are there’ll be a few packets of ketchup with his meal. (Hopefully, they'll include a toy too to help with the shock.)
Charlotte has a knack for ordering chaos by assuring that all her projects run smoother than a cashmere bowling green. The reward for all this fine superintendence is the satisfaction she sees in the end result - “helping people connect with brands in a way that will enrich their lives to degrees that they’ve never previously been able to comprehend.”
Having worked in digital for 5 years, Charlotte has dealt with a wide range of clients from Bentley to Dove. She also created the Rampant Rabbit Wave digital campaign which saw her interview people on the street around London while holding one. A career high that’s going to be pretty hard to beat, but she’s working on it.
Other verifiable truths: Charlotte’s extra curricular life runs something like a BBC drama - piloting light aircraft (including aerobatics) and looking after rescued wildlife. In an unrelated yet intriguing matter, Charlotte hates the word chowder. We do hope that doesn’t mean she has missed out on tasting some of mankind’s most excellent soups.
User Experience Architect
Calum is the Man With a Plan who works with our clients to design new ways for digital experiences to go beyond the screen, creating things that add to, not detract from, our networked lives.
Calum has a degree in Interaction Design from the University of Dundee and has designed mobile experiences in the telecoms and software industry. He was part of the team that designed the responsive operating system Ubuntu - from initial sketches on post-it notes to something you can actually use and hold in your hand.
Other verifiable truths: Calum’s acting chops won him the "Best in Scotland" title for High School drama for the role of "Stanley" from Harold Pinter's "The Birthday Party". For those familiar with the character, Calum claims he is not like Stanley in real life. We think he was just playing himself.
Calum’s dream is to write a book and become a professional karaoke singer to complement his piano playing.
Human Resource Manager
Sian takes care of everything HR related at Head, working across the company to ensure that everyone has access to training, assessment and those oh so wonderful holidays we’ve dreamed about. She plays a key role in creating and maintaining our culture so that our needs are met and everyone is free to do what they do best.
Sian holds a Psychology degree and also trained as a Primary school teacher but was eventually lured into the rock n’ roll ever-changing world of the design industry as a Digital Project Manager.
Other verifiable truths: Gym-enthusiast Sian has recently undertaken the art of the flying trapeze - that’s right, swinging, catching and nets. This talent has yet to manifest in the office due to health and safety regulations. Somewhat suspiciously, Sian has never tasted a baked bean.
Junior Project Manager
Talented, organised and technically savvy, Lexi is a welcome addition our growing Project Management Team. Lexi works alongside our department heads and practitioners helping to plan and work out project scopes and costs - ensuring that everyone knows what they’re doing and projects are completed on time and on budget.
Before she started at Head, Lexi volunteered with children in Cambodia and hopes to extend that experience by running her own organisation to help unfortunate children across the developing world.
Other verifiable truths: Lexi brandishes both Kiwi and Aussie DNA, leaving her terribly conflicted about where her Antipodean allegiance lies. When not demonstrating her fabulous accent around the office, Lexi dabbles in traveling, barbecuing and a bit of netball to keep the southern hemisphere stereotypes alive.
Fresh from working as a project and conference manager for the United Nations Environment Programme, Hamoudi brings an extra shot of spirited enthusiasm and knowledge to our Digital Content Team.
With copywriting, strategic planning and digital content creation at the heart of his day-to-day, Hamoudi’s extra special talent lies in learning about “the latest thing”. He has a zest for exploring emerging digital trends and technologies that can add benefit to the content strategies we create for our clients.
Other verifiable truths: Like a slim beardless Brian Blessed, action-man Hamoudi has cycled 1000 miles around Iceland in a month and hiked up 5 mountain passes above 18,000 feet in a week. He’s also a talented photographer with designs on running his own photography magazine. He admits a fathomless love of champagne for breakfast.
Along with Julia and Emma, Diane completes our fabulous accounts department trio. She specialises in producing monthly managements accounts, VAT returns and cash flow. Her many qualifications and memberships include the Association of Chartered Certified Accountants (ACCA) and the Association of Accounting Technicians (AAT), which all sounds pretty impressive.
Prior to joining Head, Diane’s illustrious number-crunching career saw her balancing books for Brazilian broadcaster TV Globo, a German manufacturing firm and numerous private clients from her home in Milton Keynes. Watch those roundabouts!
Other verifiable truths: As a bit of a globetrotter, Diane has toured Australia, Brazil, Egypt, Africa, Lapland and Borneo, which she plans on visiting again to volunteer at an orangutan sanctuary. Until then she’ll have to make do watching us vie for bananas in our weekly fresh fruit delivery, which are just so much easier to peel than oranges, and the pears are always too hard... until they’re too soft!
Lead Visual Designer
An influential design talent with over a decade of experience in the digital industry, Leigh takes on some of Head’s most complex design projects, handling everything from visual direction to refining design details. Leigh is a conceptual thinker who came to Head to pursue his interest in human-centred design. Before joining Head, he designed corporate identities and websites for a diverse range of clients including start-ups and international blue-chip companies. Leigh believes that less is more and is an expert in the art of simplicity. His observations and insights on new visual trends are brought to the collaborative table, adding limitless imagination, combined with graphic design mastery, to every project.
Other verifiable truths: Leigh has peerless fruit stacking skills worthy of Britain’s Got Talent or some sort of tax dodging traveling circus. He is also adept at tracking down the last Bakewell tart in the office.
Junior Backend Developer
Alex started with at Head as a dainty Quality Assurance Tester, supporting our development team in producing exceptional results through rigorous software testing. He transitioned into development and now creates code for the testing pleasure of others.
Currently developing with Ruby framework, Padrino, and Scala framework, Scalatra, he’s making things happen for clients such as Myriad, OUP and Coca-Cola Enterprises. Also a keen advocate of Linux, he can relax in the knowledge that if he leaves his laptop unlocked very few of us can use it.
Other verifiable truths: Having spent 2 years of his childhood in Sweden, Alex can still recall a smattering of Swedish but he has never forgotten his love of saunas and pickled herring. Though not to be enjoyed at exactly the same time. We hope.
Emma keeps our day-to-day financial processes running like a metaphoric Mo Farah. But to save line space, feel free to direct any in-depth conversations about credit control and bank reconciliation to her personally. She’d love to hear from you.
Before working at Head, Emma worked in the charity sector and doing radio publicity for film distributors and video production. A lady of many talents, she also has a degree in Art, a postgrad diploma in Broadcast Journalism and is a member of the Association of Accounting Technicians (AAT).
Other verifiable truths: When Emma isn’t expressing her outrageous love for Kung Fu and 90‘s hip-hop, she’s expressing it for her amazing and creative daughter, Jasmine, and their Burmese cat, Sookey.
Digital Content Coordinator
Formerly an in-house copywriter for the UK's leading Web Security Consultant, Ryan brings experience and passion for copywriting to the role. A passion that is so much in abundance that he not only regularly reads and writes about copywriting but also sets challenges for himself and a designer to come up with original campaigns in their spare time. Always looking for a challenge, Ryan chose (yes, chose) to write not one but two final-year dissertations for his degree in History & War Studies at King's College London.
Alongside this passion and diligence is a great deal of creativity, which comes through in his writing, his use of Photoshop and playing music on his proper, not-guitar-hero, strings-and-everything guitar.
Other verifiable truths: Ryan is quite a football aficionado and won the European Champions League three times in four years with Espanyol Barcelona on Football Manager. Recently, a new management challenge has come into Ryan’s life. A pug puppy has pulled him into a world where impromptu pug parties in the park are, indeed, a thing. We’re confident that his regular reportage from such events will quadruple his Twitter following.
Lead QA Tester
David is probably the least-new new guy to join Head. Having rigorously tested our work in a freelance capacity for almost a year, he’s decided to change his wandering ways and join the tribe full-time. David, with his sixth-sense for web technologies and HTTP communication, is now responsible for developing new testing approaches and maintaining the testing tools and environment. He’s also your go-to guy for Excel and Visual Basic for Applications (VBA) but wasn’t so keen for us to mention that for some reason.
Working with technology all day, David likes to balance things out at home by relaxing with a board-game and a nice glass of wine. Someone really should tell him about the Scrabble app. The rest of the time, he spends anxiously tip-toeing around his girlfriend’s belligerent cats. Come on, Dave! Everyone knows drinking and feline evasion don’t mix.
Other verifiable truths: David was somewhat controversially announced as Time magazine’s Person of the Year in 2006. No way, us too!
User Experience Architect
With great power comes great responsibility and Maximo loves nothing more than using his UX powers for fantastic causes. He has worked on healthcare prototypes to improve the treatment of breast cancer and medication compliance. And also contributed to various projects for startups and environmental NGOs. He joins Head with a wealth of experience and continued zest for making lives better through design.
Maximo has quite the academic record with a double masters (MA and MSc) from the Royal College of Art and Imperial College London. But that’s not all, this jammy dude is also damn cool as well as brainy, having released two albums. When he’s not slapping his bass guitar, he’s trashing the floral centre piece of one of the finest restaurants in Barcelona. And rumour has it, when travelling to Brazil recently, he requested a room without a TV or window - “just in case”.
Other verifiable truths: Maximo helped develop an award-winning, interactive art piece for the Fabergé Big Egg Hunt in 2012. The ‘Invisible Egg’ helped the event break a Guinness World Record. He’s now working on some invisible soldiers to go with that egg... hopefully.
Associate Director of Service Design
With Masters degrees in not one, not two, but three disciplines (Fine Art, Architecture and Communication in Computing), Dan’s seen almost as many universities as Jeremy Paxman. This mightily impressive academic record leaves him in fine stead to oversee the digital products and services we build for our clients, and to lead our end-to-end holistic design approach.
Always up for a challenge, Dan loves to improve how things work or inventing new ways of doing things. Away from the studio Dan loves cooking, exercising his spaniel, Basil and statistics. Basil’s always been keener on calculus.
Other verifiable truths: After a misunderstanding on the Hungarian/Romanian border he was held captive for a night at gunpoint. Temperatures dropped to as low as -15, but not to worry... because there was a hunchback there too, shovelling coal into a furnace every 40 minutes. Good to know that high stress situations don’t affect Dan’s time-keeping abilities.
He can also sing the entire La Marseillaise in French. And translate it for you, if you’re into that.
Digital Content Coordinator
After completing a joint-honours business degree in Marketing and Music Industry Dom gained heaps of experience working for JB Hi-Fi, Australia’s Largest Home Entertainment Retailer where his focus was on business strategy and on-boarding. He’s now back in the UK and joins Head’s content team flush with ideas on retail and digital interactions.
Despite having emigrated from the UK to Oz, Earth’s very own menagerie of deadly critters, Dom’s closest brushes with the animal kingdom happened elsewhere. In Mexico, Dom put his foot through a sting ray - on an abandoned beach of all places. Venom-induced paralysis was soon to be followed by fear-induced paralysis at Yosemite National Park, where he came face to face with a black bear. Instead of running, he engaged Wacky Waving Inflatable Arm-Flailing Tubeman mode, to appear big, scary and probably absolutely mental.
Other verifiable truths: This section is usually reserved for an amusing tidbit, but it’s all a little paltry after the bear. But a note on sporting prowess seems appropriate: Dom has a penchant for Ozzy Rules Football, yet his greatest achievement came in the form of a Beckham-esque goal from the halfway line for the under-14s. Go orrrrrrn my son.
Deputy Head of Project Management
Clare has been working in digital for over 12 years, keeping teams on track and making projects run silky smooth. She’s fluent in Agile and a certified ScrumMaster, PRINCE2 and DSDM practitioner. Having managed projects for a plethora of fine brands including Comic Relief, BT, Prostate Cancer UK and Channel 4, she is now using her experience to oversee our clients’ projects and ensure best practices across the agency.
When she’s not out collecting cool-sounding project management accolades, you’ll find her besides the seaside in Brighton, training for her next marathon (that’s number three) or knocking up a batch of her famous pesto. Probably not at the same time. She also campaigns for Greenpeace, however assures us she never set foot on that Russian oil-rig.
Other verifiable truths: Clare says she’s a big fan of aerial yoga. We wish we could tell you more about it, but we literally have no idea what that is.
IT Support Technician
It’s Sam’s mission to maintain our computers, servers and internal networks by any means necessary, so he’s no stranger to the on/off switch. Whilst carrying out this noble practice, he’s also learning Ruby and hopes to eventually contribute to development. But for the moment, this padawan is doing a fine job of keeping all our gear in check and absorbing what he can from the developers in the studio.
Sam’s a shoe-in for the Kerrang award here at Head, having studied Music Tech and taking the opportunity to gig with his band whenever possible. When not rocking out, you’ll find him reading. Game of Thrones is among his favourites, which probably explains why he was so fraught when his beard trimmer malfunctioned, leaving him with a face as fresh as King Joffrey.
Other verifiable truths: Sam has had a real life run-in with Wallace of The Wrong Trousers fame. Unfortunately, he didn’t really know who Peter Sallis was, so missed a cracking opportunity for a cheese joke or two.
Associate Director of User Experience
Having plied her trade in both London and Sao Paulo, Cris digs nothing more than uncovering user needs and designing solutions to solve them, regardless of the climate. She made the jump from Product Design to Interaction Design and has worked for brands such as Philips, Vodafone, Nokia and Fiat across multiple continents. Her role at Head is to identify digital opportunities for our clients and deliver products and services informed by research and UX best practices.
When she’s not in the studio she loves sampling good whisky and travelling without a plan in foreign cities. Yeh, we tend to find planning goes out the window as soon as whisky’s involved too. She’s also a dab hand at iyengar yoga and is keen on learning to meditate.
Other verifiable truths: Cris is an accomplished tap dancer but will only demonstrate when either very drunk or very cold, or both. No doubt the real reason she’s decided to settle in London...
Senior Project Manager
Ollie joined Head with six and a half years of digital production experience under his belt - a broad portfolio spanning video, games, websites and mobile applications for clients such as BBC, Channel 4, ASOS, Virgin and travel giant Expedia. Our hopes of sweet hook-ups for fashion and holiday discounts have sadly been dashed, but they’re more than made up for by Ollie’s graceful Scrum Mastery.
He is the only person we’ve ever met to drive a 1988 BMW 5-Series from Greenwich to Dushanbe, Tajikistan. Raising an incredible £3,000 for Cancer Research and The Railway Children with the 6,000mile journey. When he’s not roadtripping, Ollie enjoys indoor rock climbing and watching rugby. And fancies one day writing a dark comic crime novel set in London.
Other verifiable truths: Like the Dennis the Menace of digital, Ollie’s first foray into the medium came in 2000 when he built and wrote his first website, a parody of his school’s website, which for a brief period got more traffic than the original. A marvelous effort that almost, but didn’t, result in expulsion. Good that.
Outside of life at Head, Lee enjoys tennis when it’s sunny (so about two weeks in July) and scrabble when it’s not (the remaining 50). That’s a lot of wordplay, but to take time out from his triple word scores he entertains his self-confessed “weird” obsession with trashy Rom Coms. We don’t think it’s weird. It takes a real man to love Rom Coms. And a realer man to admit it. Ok, maybe a little weird...
Other verifiable truths: Lee was once the victim of a grisly golfing accident, which has left a visible-in-certain-lights scar on his cheek. But if anyone asks, it was from a Harlem knife fight.
When Sam isn’t traipsing across Africa he helps clients work with Head’s design, content and development teams to deliver projects exactly as everyone expects. A keen believer that technology will save us, Sam loves being part of a team imagining and defining a collective idea and then working together to develop it into something beautiful.
Before life at Head, Sam learned his trade at an integrated agency near Borough market, working with Sony, Cisco and Channel 4 on global intranets and websites, as well as a virtual reality mirror that was used in John Lewis to help people try on clothes without actually taking theirs off.
Other verifiable truths: Sam plays rugby for his local team in Hackney and turned up to his first interview at Head with a black eye because of it. So he claims.
Sam is a Grade 5 sax player and has never had Legionnaires’ disease.
WE ARE HEAD
We’re the people who make digital products for your people. Everyone at Head plays an essential role in contributing to our creative and innovative process. Find out who they are, what they do and what makes them tick.
LIFE AT HEAD
You should be able to judge the value of an agency by 2 things – the quality of its work and the diversity of its tea selection. Our work is amazing and we have over 18 varieties of tea. We pride ourselves on nurturing a passionate and creative atmosphere. We think this attitude lets our individual talents shine and makes for a stronger collective.