Head London : Work

Selected Work

Conservatives

webcameron.org.uk

Webcameron is David Cameron’s website and blog rolled into one. It gives the public a unique opportunity to share the same platform as the Tory leader and other invited guests on a regular basis.

We branded, designed and custom built the site to appeal to an 18-35 demographic and launched it to coincide with the Conservative Party Conference.

The site blends video, audio and photo-sharing techniques with blogs, inviting users to interact with Cameron’s brand of politics on their own terms.

Microsoft

Microsoft NHS Resource Centre

Info

The Microsoft NHS Resource Centre is a major innovation in online collaboration. It empowers NHS staff to source IT products and training opportunities, share ideas and tips,

troubleshoot together, set up groups, publish articles, generate their own events, and communicate directly with Microsoft UK Healthcare team.

We were responsible for delivering in the complete solution for the vision, design, and technical development to the project management, online and offline marketing.

Age Concern

Lifebook

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Anotah

Anotah.com

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Anotah is a fashion brand with global ambitions. They are a major player in the Middle East and appointed us as a London based agency to create a web site to support their expansion into Europe.

Anotah's unique offering is fast turn around of very small collections, promoting a reputation for exclusivity. We worked closely with Anotah's retail design consultancy Dalziel & Pow to develop the creative brief.

Our design solution uses layering and contrast to communicate Anotah's 'exclusivity', 'premium' and 'quality'. The constantly changing nature of collections is suggested by a 'moving gallery' to showcase product.

Bank Fashion

Bankfashion.co.uk

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Bank is a fashion retail chain, targeting 16-25 year olds.
Our brief was to showcase Bank's brands and extend the experience of its new store concept 'industrial glamour' via the web. We were also asked to develop the site's content management system.

The store concept was created by Dalziel & Pow, a retail design consultancy, with whom we worked closely in the early stages. The result is a ground breaking design that uses striking waterfall transitions to present imagery.

We also programmed the site to adjust its own fluid structure every time new content is uploaded by the client – be it copy, imagery or music. Shortlisted for the 2005 Eurobest Awards.

Conservatives

sort-it.co.uk

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Formula 1

Abudhabigp.com

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Freedom Recruitment

Freedomrecruit.com

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Freedom Recruitment, a firm of international recruitment consultants specialising in retail, briefed us to design a web site that would differentiate the consultancy and focus on the idea of freedom to promote brand awareness.

The site’s design is built around the idea of a surreal landscape using space and movement as a way of saying freedom.

The landscape also doubles as a shop window, with imagery changing every season to keep the site looking fresh.

Movement for European Reform

Europeanreform.eu

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Purely Mortgages

Purelymortgages.co.uk

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Rawlinson & Hunter

Rawlinson-hunter.com

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Rawlinson & Hunter are a leading international firm of chartered accountants. They wanted to re-assert their reputation as a progressive practice and required a new web site to demonstrate this.

We audited the client’s brand and discovered that neither they, nor they clients realised how diversified the firm had become. This gave us our creative opening for the new site 'a larger world revealed'.

We used a series of abstract characters to express this idea in an engaging way and draw users into the site's substance. Winner One Show Interactive Award.

Learningalive.com

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RM is a leading provider of educational software and hardware. They commissioned us to revamp one of their main brands, Learning Alive, a portal site that encourages learning amongst pupils in primary and secondary schools across a diverse range of topics.

Our role covered strategic planning and creative direction, designing the site’s new brand identity and user interface, and developing a fully bespoke content management system. The site’s playful theme was age differentiated to engage pupils at all levels.

A separate section was designed within the site to refresh and inspire teachers around a compendium of teaching hints and useful resources.

shopproperty.co.uk

Shopproperty.co.uk

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Shopproperty is the UK’s No. 1 search engine for shops to let. Aimed at retail letting agents, landlords, retailers and shopping centre managers, the site attracts 8,000 unique visitors and 2,000 new registrations every month.

We developed the brand from inception, helping to define and position the product as a search engine, before designing and building the site.

Our solution caters for all types of users, from professional agents who pay a subscription, to members of the public who can search for free.

The Breakfast Group

Barrumba.co.uk

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Bar Rumba is a popular night club in London, famous for it's eclectic range of music and friendly atmosphere. We were appointed to create a new site to mark the club’s 10th anniversary.

We wanted to capture Bar Rumba's unique atmosphere. So we filmed a night inside the club and combined elements of footage with a selection of music and lighting to create the right ambience for the site.

To promote strong interaction, we introduced a Bar Rumba game, an interactive shopping experience, dynamic flyer gallery and forum.

Unilever

Unilever Awards Site

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Unilever, a global FMCG company, required a micro site to promote an annual internal event - the Unilever Awards for Brand Communications.

The event's theme was based on the elusiveness of modern day consumers, which we needed to interpreted in a suitably creative fashion. We designed the site in a way that built the theme up in stages.

As the site loaded, a sequence on statistics and consumer profiles appeared in a random fashion. Every time a consumer profile was rolled over, it disappeared to reveal the theme’s title.

Voyage Paris

Voyage-paris.com

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Voyage Paris, a wholesaler of fashion brands, wanted to move into e-commerce and create a new retail arm for its business. We were appointed to advise on every aspect – defining and implementing the retail proposition, e-payment solution and fulfilment requirements.

We developed the brand identity, designed and built the web site, and integrated the e-commerce and e-payment systems. We also helped the client set up their in-house studio to handle product shots and image uploads.

In addition, we managed the site’s hosting, maintenance and statistical reporting requirements, and online promotion.

Withers LLP

Withersrecruitment.com

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Withers are an international law firm who required a recruitment site capable of attracting top class graduates and the ability to automate the processing of job applications online.

We ran focus groups amongst students to aid strategy. Ultimately, we designed the site around what students actually wanted, but without losing sight of the need to differentiate Withers from other law firms.

Since the site launched, feedback from students has been exceptionally positive and Withers now receive and process 70% of all job applications online.

Withers LLP

Witherspremiumbrands.com

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Withers LLP are an international law firm with strong credentials in both private client and commercial practice. For a law firm, their brand is refreshingly differentiated – exemplified by a progressive, engaging, unstuffy style of communications.

We developed a micro site to promote the firm’s credentials in the luxury goods sector. Rather than take a conventional approach to a law firm brief, we decided to speak the language of the market Withers is addressing in this instance, and evoke a feeling of luxury.

The design of the site centres around a catwalk to showcase all the famous names Withers represents in the sector.

Withers LLP

WithersWorldWide

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Gallery28

Identity

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Gallery 28 is a fashion clothing boutique situated in the heart of London, offering a carefully edited selection of both exclusive and designer clothing.

We were asked to design a new identity and range of print, as part of the store's refurbishment. We created a clean, classic, contemporary feel for the logo.

The boutique's Mayfair location was an important factor to highlight, and so appears on all items taken out of the shop - bags, invites, brochures etc.

MTV Films Europe

Identity

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MTV Films Europe handles the music channel’s film making interests within Europe. Targeted at European writers, directors and producers, it sources production and licensing opportunities for storylines relevant to MTV’s demographic.

The identity communicates this extension of MTV’s interests by emulating a roll of film in a semi-abstract way. The MTV logo acts as home to the ‘Films Europe’ strip.

The straightforwardness of the design implies MTV’s entry into film making is an obvious and natural one. It imparts a relatively serious tone to reflect the b2b nature of the proposition.

Propex

Identity

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Propex is the UK property industry’s equivalent of Reuters, delivering trading platforms, information products and marketing services via the web.

Elements of Propex’s corporate brand identity have been modified to add solidity and industrial weight to the name. The arrows represent the constant exchange of data and information that flow through Propex platforms.

They also act as a brand coupling device, linking corporate with product and service brands.

Quintel

Identity

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Quintel supplies innovative technologies to the mobile telecoms industry. It has a unique site sharing solution that accelerates mobile network roll out.

Quintel's '5 into 1' antenna technology enables multiple operators to expand operations with minimal impact on the environment and in a way that delivers significant economic benefits.

The brand identity communicates the idea of 'telecoms', 'environment' and '5 into 1' simultaneously and the strapline 'less is more' reinforces the key proposition.

shopproperty.co.uk

Identit